Tokidoki: Simone Legno's Art

Celebrating the history and exploring the unique universe of tokidoki, this nearly 400-page monograph showcases the internationally-recognized and iconic lifestyle brand. Originating from the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold, tokidoki, which translates to "sometimes" in Japanese, has amassed a cult-like following since its debut in 2005. The brand has emerged as a sought-after global lifestyle brand, offering an extensive range of products including apparel, handbags, cosmetics, accessories, toys, and more.

Simone Legno, the Chief Creative Officer of tokidoki, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno's unique talent and creativity with Mohajer's business acumen, tokidoki has grown exponentially over the years. The brand is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships, showcasing its innovative approach.

The tokidoki universe is a unique and captivating blend of Japanese and Italian influences, reflecting the diverse backgrounds and passions of its creators. Legno's artistic vision, inspired by his childhood love of Japan and his exploration of diverse cultures, has been seamlessly translated into the brand's iconic characters and products. The monograph delves into the rich history and evolution of tokidoki, offering readers a glimpse into the creative process and the stories behind the brand's beloved designs.

Through this comprehensive publication, readers can immerse themselves in the vibrant and whimsical world of tokidoki. The monograph serves as a celebration of the brand's enduring appeal and its ability to captivate audiences worldwide. It showcases the brand's commitment to creativity, innovation, and a relentless pursuit of bringing joy and inspiration to its loyal followers.

For more information about tokidoki and its extensive range of products, readers are encouraged to visit the official website at www.tokidoki.it. This captivating monograph invites readers to explore the unique universe of tokidoki and discover the magic that has made it an internationally recognized and beloved lifestyle brand.

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